Are you investing in social media marketing for your business? Have you also considered how Google Maps and other search query platforms could work hand in hand with your social efforts?

Let’s explore why Maps Marketing can be such a game changer, how it differs from social media marketing, and why both should be part of your strategy—with maps taking centre stage.

The Power of Maps Marketing

When potential customers visit Google Maps, they usually search with a high buying intent. They want fast answers and are often ready to make a purchase or book an appointment immediately.

That’s why Maps Marketing can lead to such a direct, tangible boost in sales. Maps Marketing is all about optimizing your Google Business Profile so that when people search for services or products in a specific area, your business stands out. This includes managing your location information, photos, descriptions, and customer reviews—but it goes beyond that.

📍 Brand Equity – Google Business Profile is your most visible landing page. It is your brand’s first impression to the 2 billion active monthly users ready to buy on Google Maps. 

📢 Content Distribution – Keep customers engaged by posting photos, videos, offers, and promotions to turn potential customers into paying customers. Users on Google Maps are more likely to make a purchase from your business than users on any other platform. 

🎯 Customer Acquisition – Attracting new customers at the exact moment they’re searching for your services leads to higher conversions. 80% of views on a Google Business Profile come from non-branded searches. Customers want to find your business and make a purchase decision without leaving the map.

🔄 Customer Retention – Keep existing customers engaged with timely updates, promotions, and accurate hours. Regular updates that make your Google Business Profile fresh and engaging keep your customers coming back for more. Sharing promotions and offers helps your business remain top-of-mind for your biggest fans.

💰 Paid Advertising – Leveraging Paid Ads to drive targeted local traffic and increase your business’s visibility in high-intent searches. Paid Ads on Google Maps are the most effective way to gain control over when and how your business appears on Maps and Search.

💬 Customer Engagement – Responding to reviews, answering questions, and actively managing your online reputation to build trust and loyalty. Maps Marketing provides a rare opportunity to communicate directly with the people who matter most: your paying customers. Utilize reviews, posts, and other tools to drive engagement.

It sounds simple, but when done right, Maps Marketing can significantly impact your revenue by increasing foot traffic, strengthening brand awareness, and keeping your business ahead of the competition.

How Maps Marketing Differs from Social Media

Many businesses still put the majority of their online marketing efforts into Instagram, Facebook, TikTok, X, and other social platforms. While social media marketing has its place, it serves a different purpose:

• Social Media: Great for building long-term relationships with existing customers, showcasing your brand’s personality, and sharing updates or product catalogues.

• Maps Marketing: Focused on reaching new customers who are actively searching for a specific product or service in real time.

Engagement and Reach

• Social Media Engagement: Often below 1%. Even if you have thousands of followers, only a small fraction might see or interact with your posts each day.
• Maps Engagement: With over 2 billion active monthly users, Google Maps continues to be a powerful platform for reaching potential customers. When someone sees your Google Business Profile, they’re more likely to take immediate action—like requesting directions, calling your business, or visiting your website. This “ready-to-buy” attitude is why Maps engagement tends to be higher and more profitable.

Non-Branded Searches

A standout statistic is that 80–90% of views on a Google Business Profile come from non-branded searches. This means people who’ve never heard of you before are discovering your business on maps. Once they have a positive experience, they might follow you on social media—but the journey often begins with a simple Google Maps or Search query.

Why Many Businesses Overlook Maps Marketing

Despite its effectiveness, Maps Marketing remains under-utilized. 

Part of the reason is that many companies believe their social media presence alone is enough to increase awareness. Others don’t realize how quickly Google Maps can deliver results, or they simply aren’t sure how to set up and optimize a Google Business Profile.

That means there’s a significant opportunity here: if you jump into Maps Marketing before your competitors do, you can reap big rewards while others focus on crowded social media channels.

Real-World Results and Statistics

Some eye-opening stats:

• 5x More Monthly Users: Businesses often find they have five times more monthly views on their Google Business Profile than on their social media profiles.
• 10x Higher Engagement Rate: Many companies report ten times higher engagement (calls, directions, website clicks) on Google Maps than on social media.
• Immediate Action: Google’s data shows that 88% of people who look up a business on Google Maps will call or visit within 24 hours.

These actions (calls, visits, and bookings) translate directly into sales—making Maps Marketing one of the most effective channels for local businesses.

Should You Ditch Social Media?

Absolutely not. Social media is still important for brand building and community engagement. 

The point is to prioritize Maps Marketing alongside your social strategy—because it directly brings new customers to your door in a way social media can’t match for local search.

Act Now

Don’t let your competitors get there first—invest in Maps Marketing today and see how this often-overlooked platform can transform your business. The numbers speak for themselves: more visibility, more calls, more visits, and more opportunities to grow your business. Start by optimizing your listing, reviewing your analytics, and comparing your Maps Marketing engagement to your social media metrics. You’ll quickly see that maps can be a major growth channel for your business.

Visit MapLabs.com to discover how we can help your business get results with a comprehensive Maps Marketing strategy. 

Contact us for a closer look at our proprietary industry-leading software, or explore our Coaching and Full-Service management options if you’d prefer to leave the heavy lifting to us. 

Want to know more? 

🎥 Watch why we started Map Labs video below!