Posts by: Evan Oder, Founder & President

Google vs Apple, Bing and Yelp! (Part 2)

TL;DR We analyzed 100 business profiles on all four channels for views and actions over six months and then compared the results. Google Busine

Google vs. Bing, Apple, and Yelp! (Part 1)

TL;DR A closer look at market share Is 2023 the year that Google loses its crown as the king of search? Will Bing somehow usurp ...

5 Undervalued Ranking Factors That Actually Move Your Business Up In Rankings

TL;DR Surveys like Whitespark’s 2023 Local Search Ranking Factors try to help professional marketers and newcomers by sharing ...

5 Reasons Why You Should Ditch Rank Tracking for Performance Reports

TL;DR What’s wrong with rank tracking? Map Labs was founded out of frustration with reporting local SEO results to my customers. ...

Get More Out of Your Google Maps Listings: Why Specialists Outperform Generalists

TL;DR Sometimes being everything to everyone serves no one Listing generalists are also known as aggregators. These platforms let ...