The launch closes a gap most marketing teams don’t realize exists. For over a decade, Google has been the center of Maps Marketing strategy. Apple Maps has been building a real, measurable audience the entire time, and almost nobody has been managing it.
Apple Maps Isn’t Optional Anymore
Here’s what the data shows: Apple has 60% smartphone market share in North America. Every one of those iPhones opens to Apple Maps by default. That makes Apple Maps the second-largest local search platform in the world, bigger than Yelp, bigger than TripAdvisor, bigger than Bing.
Map Labs’ research puts real numbers behind it: Apple Maps generates 25x more business visibility than Yelp on average, with some markets seeing that gap stretch as high as 50x. And in a growing number of cases, businesses are seeing more direction requests come from Apple Maps than from Google. (Map Labs LLC, 2026)
Businesses that haven’t claimed and optimized their Apple Maps presence are handing customers to their competitors. Apple Business puts you in control of your place card on Apple Maps, including hours, photos, contact details, and promotions, the same way Google Business Profile does on Google. Every unclaimed location is a missed opportunity to reach customers who are already searching.
One Platform, Both Maps
With this launch, Map Labs customers get:
Consistent listings across Apple Maps and Google Maps, the two platforms that drive 95% of local searches.
Bulk management at scale – update hours, photos, and promotions across hundreds or thousands of locations at once.
Optimization for growth – the same category, attribute, and content strategy that drives results on Google, applied to Apple.
Real-world performance insights – taps, engagement, searches, calls, and direction requests, reported the same way Map Labs already reports Google performance.
Support is available across all three Map Labs service levels: Softwarefor teams who want to manage it themselves, Coaching for teams who want strategy and direction, and Full Service for teams who want Map Labs to handle execution end-to-end.
Current Map Labs customers can upgrade their accounts to add Apple Maps management today. Businesses not yet on Map Labs can start with a free Apple Maps analysis or a free 14-day trial of the software.
Map Labs is the #1 Google & Apple Maps Marketing software and service for multi-location businesses. Map Labs goes beyond just tools and accurate reporting – delivering strategy, support, and execution that drive real-world results. Over 10,000 world-leading businesses are growing with Map Labs’ custom maps marketing strategies and industry-leading software.
Your Google Business Profile is the most visible landing page you have. 80% of the views it gets come from non-branded search – people typing “coffee near me,” not your business name. They’re choosing between you and your competition.
It’s also the one result that shows up no matter where the search starts. Google.com, Google Maps, social media, an AI search, a voice assistant – the starting point keeps changing, but the destination doesn’t. People usually end up looking at a Google Business Profile. That makes your GBP the closest thing you have to a single source of truth: the one place worth getting right, because it’s the one place everyone lands.
Google Business Profile is your highest-intent marketing channel, and most teams are leaving it on autopilot.
Map Labs exists to fix that. We’re the #1 Maps Marketing software and service – we help businesses get found on Google and Apple Maps, turn views into calls and visits, and track every bit of it. We do it through three levels of support: Software, Coaching, and Full Service.
Which level of support is right for your business? Read on to find out.
TL;DR: Your Google and Apple Maps profiles are your most visible and durable marketing assets. Map Labs offers three ways to manage, optimize, and measure your business’s growth on Google and Apple Maps:
Software – run it yourself with tools built for the job.
Coaching – build the skill in-house with expert guidance.
Full Service – hand the day-to-day to a dedicated team.
Not sure which one is right for you? Start with a free GBP Analysis, and we’ll discuss where you are and which plan is best for you.
Three ways to work with Map Labs
Managing your Maps presence well takes the right tools, a clear strategy, and consistent execution. How much of that you take on yourself is up to you – and we meet you wherever you are with three levels of service. Some teams want the Software to run it themselves. Some want an expert Coaching them as they build the skills in-house. And some want to hand the execution to a dedicated Full Serviceteam.
Same channel, same goal (more customers), just different levels of support depending on your business’s needs.
Software: You run it, we give you the tools
Our software is proprietary, built specifically for Google and Apple Maps. It’s best for marketers who’ve been through our Coaching program and are ready to manage Maps independently.
Google gives you a basic dashboard and stops there. No protection against unwanted listing edits, no bulk actions across locations, no reporting that ties back to revenue. Our software picks up where Google leaves off – a review assistant that speeds up responses, Listing Defender to stop unwanted profile changes, and performance reports that pull calls, direction requests, and bookings into one place in seconds. For most teams, that reporting alone saves them 5 to 10 hours per profile each month.
Managing multiple locations? The Bulk Features add-on is built to scale with you – roll-up reports that aggregate performance across every location, bulk updates to hours, menus, and photos in one move, and bulk posting that publishes everywhere with a single click. (From $80/mo per profile)
Software is the right fit for marketing teams who have completed the Map Labs Coaching program, and are ready to manage the channel independently.
Coaching: We teach you how, and you build the skill
Coaching is for the team that wants to run Maps in-house with an expert in their corner while they learn. We give you the strategy, the roadmap, and the answers – you execute, and your team walks away knowing exactly how to grow the channel.
We start by getting you organized and optimized – profiles verified, categories and services dialed in – the fundamentals Google rewards. Then we’ll build and execute a content and review strategy that actually drives results – more calls and visits, more customers. All of this while teaching you how to read the data – performance insights, comparison reports, keyword trends – so you know what’s working and what to do next. Coaching adapts to you and your business’s specific needs; we’ll meet you where you are and go after the biggest opportunities first.
The coaching sessions are yours to shape. Most teams start with a few months of regular meetings, then adjust to a check-in cadence that works for them once they’ve found their footing. There’s no limit on who joins – bring your whole team on the call if they want to become experts too.
Coaching is the right fit if you want to own the channel management long-term and build real expertise on your team.
Full Service: We handle it all, you get the results
Full Service provides end-to-end management of your Google and Apple Maps marketing, custom-built for your business’s needs. You approve the strategy and direction, and our team handles all execution: setup, verification, optimization, posts, photos, menus, reviews, troubleshooting, and the reporting that ties it all back to revenue. Everything in Software and Coaching is included – you’ve just got a dedicated team of experts doing the work for you.
Full Service is built for teams running Maps across dozens or hundreds of locations – where the bandwidth to manage it all in-house isn’t there. You get a dedicated account manager, specialists working across all your locations, weekly or monthly strategic reviews, and unlimited support whenever you need it.
Most full-service agencies treat Maps as a one-line item on a checklist. We focus on it specifically to bring more customers to your business. Specialists beat generalists, every time – and you’ll always know exactly what we’re doing and why, because we develop the strategy alongside you and keep you in the loop the whole way.
Full Service is the right fit if you’re managing Maps across multiple locations, and want an expert team handling the day-to-day execution.
Think about how people actually find a business now. They’ll search something like “coffee near me.” They check reviews after seeing a TikTok. They ask ChatGPT for the best auto shop in town. Every one of those journeys ends in the same place: your Google or Apple Maps profile. It’s the first impression most customers get, and often the last one before they call, book, or drive over.
It’s also the most visible result on the page. Search almost anything local, and the first thing Google shows isn’t a website – it’s the map pack, the cluster of business profiles sitting right at the top. Your profile appears above the traditional search results, where customers are actually looking, instead of buried in a list your business has to fight its way up.
That makes it different from the rest of your marketing channels. Social platforms come and go – the channel you built an audience on five years ago isn’t the one you’re on today. Maps don’t work like that. Google and Apple have spent two decades mapping the real world, and that profile isn’t going anywhere. Manage it well, and it compounds – it’s less a channel you rent and more an asset you own and build.
And it sits at the center of your marketing ecosystem. When your profile is complete, current, and active, the rest of your marketing works harder – every paid click, every bit of social buzz, every SEO gain points a customer toward a profile that’s ready to convert them. When it’s neglected, that’s where the journey quietly breaks.
Most businesses set up their profile once and never touch it again. The ones that treat it as the high-value asset it is – kept fresh, optimized, and measured – are the ones turning all those views into calls, directions, and revenue.
So… which one is right for you?
It comes down to how much support you want:
Software – if you’ve got the time and want to run Maps in-house.
Coaching– if you want to build that expertise with an expert guiding you.
Full Service – if you’re managing Maps at scale and want a dedicated team to handle the day-to-day execution.
Here’s the good news: you don’t have to pick perfectly today.
Whether you run it yourself with Software, build the skill with Coaching, or hand it to our team with Full Service, every path starts the same way – by understanding where your Maps presence stands right now.
That’s what the free GBP Analysis is for. We pull up your profiles, show you how many customers Google Maps sent you last year, put a dollar value on that traffic, and give you clear next steps to get more. No cost, no commitment – just a real look at what your most valuable marketing asset is doing for you, and which tier makes sense from there.
Want to see what goes into it first? Our free GBP Masterclass walks through everything GBP management involves – so you know exactly what you’re working with.
