Map Labs’ Founder and President, Evan Oder, shows businesses how to set up and optimize their Apple Business listing and turn Apple Maps users into customers.
Today, Map Labs launched Apple Maps 101, a free course on Map Labs University covering the second-largest local search platform in the world: Apple Maps.
Apple Maps is a growing marketing asset, and Apple is investing heavily in it. This year, Apple launched Apple Business with new brand tools for Apple Maps, including ads in the U.S. and Canada. This is a big opportunity for local businesses, and most aren’t paying attention.
Apple Maps 101 walks you through how to claim, complete and optimize your Apple Maps profiles in eight short, practical sections, to turn Apple Maps users into customers.
Why Apple Maps
It’s the biggest untapped opportunity in local search.
Apple Maps is the default maps app on every iPhone, so every time an iPhone user looks for a coffee shop, a dentist or a tire shop nearby, whether in Maps, in the home screen search bar or through Siri, the results come from Apple Maps listings. Those are customers, with their phones in hand, choosing where to go next. That audience is bigger than most marketers expect: in Map Labs’ research, Apple Maps generates 25x more business visibility than Yelp on average.
Most businesses set up a Google Business Profile and stop there. Their Apple Maps profiles sit unclaimed, incomplete or out of date. Across the thousands of profiles Map Labs has analyzed over the years, the same gap shows up every time: real visibility left behind on Apple Maps.
That gap is your advantage. While competitors ignore Apple, the businesses that show up with accurate hours, fresh photos, active showcases and strong ratings win the customer. Maps Marketing doesn’t stop at Google. Map Labs was one of the first to integrate with Apple Business because the opportunity is that important.
What You’ll Learn
Apple Maps 101 covers why Apple Maps deserves a place in your marketing strategy, how to get your locations set up the right way and the essential optimizations that drive real-world results. You’ll also see how Apple Maps features for businesses compare to Google’s.
The course walks you through eight sections on Apple Maps fundamentals:
- Why Apple Maps: How Apple Maps stacks up against Google and Yelp, and why now is the time to get ahead.
- Claiming Your Place Card: Getting your locations into Apple Business correctly, from account setup to verification.
- Location Information: The core details customers and Apple rely on, plus Apple-specific features like “Good to Know” and action links.
- Apple Showcases: What they are, how they work and how to use them to stand out from competitors.
- Photos: How they work on Apple Maps, from owner-uploaded vs. third-party content to Apple’s photo requirements.
- Reviews & Ratings: How ratings and reviews work on Apple Maps and how to start building native reviews.
- Measuring Results: Which metrics are worth tracking, Apple-specific insights and what they tell you about your customers.
- What’s Next on Apple: Where Apple Business is going and how to get ahead of it.
Each section is short, practical and built on the same playbook Map Labs uses for its own clients. By the end, you’ll have a complete, accurate Apple listing and a clear plan to get the most out of it.
Learn From the Founder of Map Labs: Evan Oder
Evan has spent 15 years in local search marketing, building Map Labs into the trusted partner of 10,000+ businesses. After analyzing and growing thousands of business profiles across Google and Apple, he’s seen firsthand how much visibility businesses leave behind on Apple Maps. Now, he’s bringing all that experience into Apple Maps 101, teaching every section himself.
Start Winning Customers on Apple Maps
Apple Maps 101 is completely free and available now on Map Labs University. Every day your Apple Maps listings sit incomplete, customers in discovery mode pick someone else.
Ready to manage Google and Apple Maps from one place? Start a 14-day free trial of the Map Labs Google & Apple Maps software today.
Want experts to run it for you? Map Labs Professional Services pairs industry-leading software with a dedicated strategy team that completes, publishes and measures your Google and Apple Maps profiles every month. Talk to the Map Labs team.
About Map Labs
Map Labs is the #1 Google & Apple Maps Marketing software and service for multi-location businesses. Map Labs goes beyond just tools and accurate reporting. We deliver strategy, support and execution that drive real-world results. Over 10,000 world-leading businesses are growing with Map Labs’ custom maps marketing strategies and industry-leading software. Learn more at MapLabs.com.
