Local search is where real buying decisions are made.
Whether someone is craving takeout, rushing to a walk-in clinic, or looking for the nearest gym, their first move is usually a quick search on Google Maps or their phone. If your business does not appear in those moments, you are likely losing customers to someone who does.
To help you stay competitive in this high-intent environment, we’ve compiled a roundup of 2025’s most relevant local search statistics. These stats will give you a clear picture of how today’s consumers find and choose local businesses. From review behaviour to conversion rates and mobile searches, these insights can help you fine-tune your local search strategy, show up where it matters, and turn searches into customers.
1. Google gets 139.9 billion visits each month, of which 6.4 billion are unique visitors
This is an absurd amount of daily attention flowing through one platform. If your business isn’t showing up, you’re not just missing clicks—you’re missing actual foot traffic, phone calls, and purchases.
2. 88% of mobile local searches lead to business visits within 24 hours
Mobile local searches are high-stakes. If someone’s looking you up from their phone, they’re probably on the move, wallet in hand. Ensuring your Google Business Profile is compelling could be the deciding factor for winning them over.
3. Customers are willing to spend 31% more if the business has a good online reputation
An excellent reputation doesn’t just bring customers—it lets you charge more. Strong reviews are like social proof that you’re worth the premium, and people are happy to pay it for peace of mind.
4. “Near me” Google mobile searches increased by 500%+ in the past two years
Having a Google Business Profile on Google Search and Maps helps your business appear at the right time—when nearby customers are actively looking and ready to make a purchase.
5. 62% of consumers would avoid using a business if they found incorrect information online
If your hours, phone number, or address are wrong on Google, many people won’t bother to double-check—they’ll just move on to your competitor. Accurate information isn’t optional; it’s basic trust-building.
6. 87% of customers read online reviews for local businesses
This shows that nearly everyone is doing their homework before spending money. People trust other people more than marketing, and your reviews are often your business’s first impression—before your website, storefront, or pricing.
7. 73% of consumers pay attention to reviews written only in the last month
Fresh reviews matter. People want to know what your business is like right now, not a year ago. If your reviews are outdated, customers may assume you’re closed or just not worth the risk.
8. The Google Local 3-pack appears in 93% of searches with local intent
That little box with three Google Business Profiles on Google? It dominates the search results for local queries. Getting featured here can skyrocket visibility and conversions.
9. 62% of shoppers are more likely to buy a product after seeing other customer photos and videos
User-generated content is the new word-of-mouth. It makes your business feel real, relatable, and trustworthy. Social proof from other customers seals the deal.
10. 96% of consumers are open to writing your business a review
Turns out, all you have to do is ask. Seriously—most happy customers just need a gentle nudge. With a 96% success rate, that’s one of the easiest wins you can get for your online reputation. Talk about low effort, high impact.
Why Local Search Matters
These statistics reflect more than trends.
They highlight how people behave when they are ready to make a purchase. Local search is immediate and full of high-intent customers. When someone looks up a service nearby, they are not browsing casually. They are making a decision.
Focusing on Maps Marketing puts your business in front of these ready-to-act customers. The companies that take these insights seriously and align their Google Business Profiles accordingly are not just showing up. They are getting chosen.
Get Started With Map Labs
Map Labs helps businesses create custom Maps Marketing strategies to help businesses across all sectors see growth with local search marketing. The key differentiator between Map Labs and other local search providers (or full-service agencies) is our channel specialization and dedicated support services.
Visit MapLabs.com to learn how we help thousands of businesses grow with Maps Marketing.
Want to know more?
🎥 Watch ‘Why Every Business Needs Maps Marketing’ video below!
Sources
- https://www.coolest-gadgets.com/ai-integration-in-search-statistics/
- https://merged.ca/50-local-seo-statistics-that-will-transform-your-business/
- https://www.podium.com/guides/roi-of-online-reviews/
- https://www.themediacaptain.com/incredible-near-me-google-search-statistics/
- https://www.brightlocal.com/research/local-business-discovery-trust-report/#:~:text=You’ll%20see%20in%20the,even%20damaging%20your%20business%20reputation.
- https://www.brightlocal.com/research/local-consumer-review-survey-2023/#:~:text=Key%20Findings&text=The%20number%20of%20consumers%20reading,up%20from%2081%25%20in%202021.
- https://www.shoutaboutus.com/blog/do-you-have-to-respond-to-old-reviews-of-your-business#:~:text=Here’s%20another%20way%20of%20conceptualizing,written%20within%20the%20last%20month.”
- https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/google-local-pack/
- https://www.emarketer.com/content/user-generated-visual-content-influence-purchases
- https://www.brightlocal.com/research/local-consumer-review-survey/
