Opinion


Opinion
Why Tracking Competitor Reviews Is Pointless

TL;DR Tracking reviews of your competitors is kind of pointless because no matter what the data says, your business should have the same strategy:

Opinion
5 Undervalued Ranking Factors That Actually Move Your Business Up In Rankings

TL;DR Surveys like Whitespark’s 2023 Local Search Ranking Factors try to help professional marketers and newcomers by sharing ...

Opinion
5 Reasons Why You Should Ditch Rank Tracking for Performance Reports

TL;DR What’s wrong with rank tracking? Map Labs was founded out of frustration with reporting local SEO results to my customers. ...