Why Video Verification Matters
If you’re setting up or reclaiming your Google Business Profile (GBP), verification is a critical step.
Google offers video verification as the fastest and most reliable way to verify your business profile. But there’s a catch: your video can be rejected if you don’t follow Google’s instructions precisely.
Here’s a quick, step-by-step breakdown of how to get your business verified successfully via video:
1. Use the Google Maps App
You must log into the Google Maps app (not desktop) using the same account that manages your Google Business Profile. This is the only way to initiate video verification.
✅ Double-check you’re logged into the right Google account on your phone.
2. Record the Video “Live”—No Uploads Allowed
Google does not accept pre-recorded or edited videos. The recording has to be done live within the app. Once you’re in the right account and click “verify,” you’ll be prompted to begin recording.
3. Keep It Under 2 Minutes
Keep your video concise. You only need to prove that your business is real and located where you say it is. The ideal video length is a minimum of 30 seconds and a maximum of 90 seconds, but keeping the video under two minutes is essential.
4. Start with Signage and Location
Begin the video by showing your business signage and physical location. Make sure your address or street names are clearly visible when possible.
If you are located inside a large commercial building, showing the entrance with clear signage to your suite or floor is all that is necessary.
📍 The most crucial thing to remember is you are validating to Google what your business looks like in the real world.
5. Choose Your Orientation—And Stick to It
Start filming either vertically or horizontally, but do not switch once the recording has begun. Changing orientation mid-video can cause your submission to be rejected.
6. Do Not Flip the Camera Around
Don’t turn the camera to show your face or provide live narration. Keep the focus on the business location, signage, and relevant surroundings.
7. Skip the Story—Just Show the Essentials
Avoid excessive talking or storytelling. This isn’t a pitch. Just record the essential visuals: signage, front door, street view, and surrounding area.
8. Use a High-Resolution Camera
Google compresses video files during upload. If you use an older phone or a low-resolution camera, the video may become too blurry for Google to verify your location properly.
Be Seen Where it Matters Most
Video verification is the fastest and most reliable way to activate your Google Business Profile—but only if it’s done right. Treat it like proof of location, not a brand story. Stay focused and follow the format, and you’ll avoid delays or rejections.
Verification is the first step in your Maps Marketing journey. Map Labs can help support you every step of the way, from verification to optimization and long-term management. Contact us today to get started.
Visit MapLabs.com to learn how we help thousands of businesses grow with Maps Marketing.
Want to know more?
🎥 Watch ‘Why Every Business Needs Maps Marketing’ video below!
