The Lab Report: June 2024

Small updates you can make to drive big wins on Google Maps.

Welcome to the Lab Report, our newsletter dedicated to providing you with tips, strategies, and customer success stories to help grow your business with Google Maps Marketing. In this issue, we share easy updates you can make to drive big wins on the channel. 


⏰ Update Your Holiday Hours

Watch what happens to potential customers when businesses don’t update their holiday hours. 😬 Updating your holiday/special hours is crucial as Independence Day and Canada Day approach.

Did you know that hours of operation are a ranking factor? Even if your hours are NOT changing for the upcoming holidays, you still need to go into ‘Special Hours’ and update them! More information on Holiday Hours here.

Learn More


💡 Use Google Posts

Google Posts on your Business Profile are a powerful tool to drive user engagement and interaction. Focus on creating content that resonates with your audience by promoting special offers, highlighting new products, and sharing updates to encourage customer action. Remember, think about your users first and search engines secondLearn more here.

Log In to Create a Post


🚀 Boost Direction Requests

Our CEO, Noel Pullen, shares how Map Labs helped STARR Restaurants increase direction requests by 63% on Google Maps ⤵️

Access the full case study to learn more about their journey and success.


✅ Connect Your Listings by June 30th to See Full Year-over-Year Data

Time is ticking! Connect additional GBP listings by June 30th to unlock full year-over-year (YoY) data for these locations. This allows you to compare your current performance with last year’s, providing valuable insights into trends and opportunities for growth. Don’t miss out on this chance to make informed, data-driven decisions.

Log In to Connect Your Listings


Stay tuned for more updates and insights from Map Labs. We’re here to help optimize your Google Business Profiles and achieve remarkable results.

Here’s to a successful second half of the year!

Evan Oder, Founder & President