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How-To
Get More Out of Your Google Maps Listings: Why Specialists Outperform Generalists

TL;DR Listing generalists (or aggregators) like Yext can only update what’s common across all sites. That forces you to forfeit channel growth b

Opinion
5 Reasons Why You Should Ditch Rank Tracking for Performance Reports

TL;DR What’s wrong with rank tracking? Map Labs was founded out of frustration with reporting local SEO results to my customers. ...

Opinion
5 Undervalued Ranking Factors That Actually Move Your Business Up In Rankings

TL;DR Surveys like Whitespark’s 2023 Local Search Ranking Factors try to help professional marketers and newcomers by sharing ...

Research
Google vs. Bing, Apple, and Yelp! (Part 1)

TL;DR A closer look at market share Is 2023 the year that Google loses its crown as the king of search? Will Bing somehow usurp ...

Research
Google vs. Apple, Bing, and Yelp! (Part 2)

TL;DR In Part 2 of this series, we take a closer look at how Apple Business Connect stacks up compared to Google Business Profile. ...

Research
Google vs. Yelp, Bing, and Apple (Part 3)

TL;DR In Part 3 of this series, we take a closer look at how Yelp stacks up to Google Business Profile, Apple Business Connect, ...

How-To
5 Google Business Profile Insights You Should Measure and Why They Matter

TL;DR Google Analytics, Search Console, and ranking reports are not silver bullets for doing attribution for your organization’s ...

Opinion
Why Tracking Competitor Reviews Is Pointless

TL;DR Competitive analysis, like tracking competitor reviews on Google Business Profile (GBP), is a fancy feature many Local SEO ...

Research
Engage 5x more users than Instagram and 3x more than your website on Google Maps

TL;DR Google Business Profile (GBP) is more than just an SEO or Social Media strategy. Businesses that post content to only their ...