Get More Out of Your Google Maps Listings: Why Specialists Outperform Generalists
TL;DR Listing generalists (or aggregators) like Yext can only update what’s common across all sites. That forces you to forfeit channel growth b
Opinion
TL;DR What’s wrong with rank tracking? Map Labs was founded out of frustration with reporting local SEO results to my customers. ...
Opinion
TL;DR Surveys like Whitespark’s 2023 Local Search Ranking Factors try to help professional marketers and newcomers by sharing ...
Research
TL;DR A closer look at market share Is 2023 the year that Google loses its crown as the king of search? Will Bing somehow usurp ...
Research
TL;DR In Part 2 of this series, we take a closer look at how Apple Business Connect stacks up compared to Google Business Profile. ...
Research
TL;DR In Part 3 of this series, we take a closer look at how Yelp stacks up to Google Business Profile, Apple Business Connect, ...
How-To
TL;DR Google Analytics, Search Console, and ranking reports are not silver bullets for doing attribution for your organization’s ...
Opinion
TL;DR Competitive analysis, like tracking competitor reviews on Google Business Profile (GBP), is a fancy feature many Local SEO ...
Research
TL;DR Google Business Profile (GBP) is more than just an SEO or Social Media strategy. Businesses that post content to only their ...
