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How-To
Get More Out of Your Google Maps Listings: Why Specialists Outperform Generalists
TL;DR Listing generalists (or aggregators) like Yext can only update what’s common across all sites. That forces you to forfeit channel growth b
Opinion
5 Reasons Why You Should Ditch Rank Tracking for Performance Reports
TL;DR What’s wrong with rank tracking? Map Labs was founded out of frustration with reporting local SEO results to my customers. ...
Opinion
5 Undervalued Ranking Factors That Actually Move Your Business Up In Rankings
TL;DR Surveys like Whitespark’s 2023 Local Search Ranking Factors try to help professional marketers and newcomers by sharing ...
Research
Google vs. Bing, Apple, and Yelp! (Part 1)
TL;DR A closer look at market share Is 2023 the year that Google loses its crown as the king of search? Will Bing somehow usurp ...
Research
Google vs Apple, Bing and Yelp! (Part 2)
TL;DR In Part 2 of this series, we take a closer look at how Apple Business Connect stacks up compared to Google Business ...
