Map Labs Blog

Latest News

Research
Engage 5x more users than Instagram and 3x more than your website on Google Maps

TL;DR When comparing audience size on Social Media vs. Google Business Profile, GBP audiences are 5.8 times bigger than social. When comparing

Opinion
Why Tracking Competitor Reviews Is Pointless

TL;DR Competitive analysis, like tracking competitor reviews on Google Business Profile (GBP), is a fancy feature many Local SEO ...

How-To
5 Google Business Profile Insights You Should Measure and Why They Matter

TL;DR Google Analytics, Search Console, and ranking reports are not silver bullets for doing attribution for your organization’s ...

Research
Google vs. Yelp, Bing, and Apple (Part 3)

TL;DR In Part 3 of this series, we take a closer look at how Yelp stacks up to Google Business Profile, Apple Business Connect, ...

Research
Google vs. Apple, Bing, and Yelp! (Part 2)

TL;DR In Part 2 of this series, we take a closer look at how Apple Business Connect stacks up compared to Google Business Profile. ...

Research
Google vs. Bing, Apple, and Yelp! (Part 1)

TL;DR A closer look at market share Is 2023 the year that Google loses its crown as the king of search? Will Bing somehow usurp ...

Opinion
5 Undervalued Ranking Factors That Actually Move Your Business Up In Rankings

TL;DR Surveys like Whitespark’s 2023 Local Search Ranking Factors try to help professional marketers and newcomers by sharing ...

Opinion
5 Reasons Why You Should Ditch Rank Tracking for Performance Reports

TL;DR What’s wrong with rank tracking? Map Labs was founded out of frustration with reporting local SEO results to my customers. ...

How-To
Get More Out of Your Google Maps Listings: Why Specialists Outperform Generalists

TL;DR Sometimes being everything to everyone serves no one Listing generalists are also known as aggregators. These platforms let ...